If you're looking for a financial copywriter who produces compliant, precise and engaging financial copy, then Mister Write is most definitely your man
Substance and clarity in place of clichés, truisms, platitudes and ambiguitiesEvery word, chosen with care. Sentences short and to the point. Thoughts flow in a smooth and natural order; the tone is personable, the pace lively. Life’s realities acknowledged. Concerns addressed. Compliance accommodated. That’s how this financial services copywriter injects pace and verve into the copy I write for retail and wholesale organisations in the financial sector.
Say only that which needs saying and nothing moreClear, precise and unambiguous sentences do not evolve by accident. To reveal the heart of the matter, vagueness, jargon, superlatives and waffle are stripped away. Words that don’t earn their keep have no place in a strong sentence. A strong sentence is comprised of its essential components, nothing more.
Winston Churchill understood the power and appeal of simplicityChurchill liked to quote a letter written by French mathematician Blaise Pascal that started: ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ (A similar quotation was attributed to Mark Twain.) Churchill knew that keeping things simple is far from easy. It's also time-consuming. That’s why in the quest for clarity, it usually takes as long to craft one effective paragraph, as half a dozen of the other kind.
Conviction—you don't see much of that in financial copywritingFor me, it’s seldom a question of rewriting what’s been written before; I start with a clean sheet. I take a step back and consider what you do in its entirety. The obvious is rejected. It’s the point of difference I’m looking for—the thing that sets you apart from the rest. An overlooked proposition. A nuance. A point or two that should have been made, but hasn’t.
Around the block and back. And then around againI'm no generalist. I'm an out-and-out, full on, 100 per cent financial copywriter. My copy sells investment and savings products, insurances, mortgages and financial advice. PMI, ISAs, SIPPs, SSAS’s, TIPs, TEPs, VCTs, ETFs—I know them all. Seeking some pithy words on wealth management, retirement planning or behavioural finance? I'm your man! And when I say 'around the block', I mean 'around the block'—here are some of the companies I've worked with. I think about what you want to say from the reader’s point of view. That sometimes means that I write what the reader expects to read is not necessarily what you would like to read. But as my client, you will always have the final say...