The fine art of expectation management...Experience suggests that our working relationship will be all the better if we have a clear understanding of each other’s expectations with regards to costs, payment terms and other commercial fundamentals, at the outset. If you would prefer to establish different arrangements to those that follow, let's discuss your requirements before I start working on your behalf.

The finances, summarised
  • I charge £500 a day
  • My fee is subject to 20% VAT if your business is based in the UK or if your business is based in a EU member state and you do not have a VAT ID
  • For the first project, a deposit of £500 is required
  • Subseqent invoices must be paid no later than 14 days from the invoice date

Fees
My daily rate, for any and all types of writing, is £500 which may be subject to 20% VAT. The fee covers the preparation and submission of the first draft of copy and a second draft incorporating feedback on the first draft. Additional fees may apply if the changes to the first draft are of a fundamental nature, or if the scope of the brief broadens.

Terms of payment
First project If my estimate/quote totals £500 or less, then the full amount is payable in advance. Where the estimate/quote exceeds £500, then a deposit of £500 must be paid prior to commencement of work. The balance of the cost will be invoiced on submission of the first draft of copy, for payment no later than 14 days from the date of invoice.

Subsequent projects
The full amount of the estimate/quote will be invoiced on submission of the first draft of copy, for payment no later than 14 days from the date of invoice.

An estimate or a quote?
I can’t always be sure at the start of a project exactly how much work is involved. In that circumstance, I’ll make an informed guess of the time it's going to take and provide an estimate of what the cost will be. The final cost may be higher, or indeed lower, than my estimate: it all depends on the number of hours I spend on your job. A quote is quite different to an estimate. When I provide a quotation, I’ll be working on a fixed-price basis. In other words, the quoted cost will be the price you’ll pay — providing the brief doesn’t change... cartoon
Is how I write it, how you want it written?
I don't want to convey the wrong impression about your business or your brand. So if you have a tone of voice, a vocabulary or a style that you want me to follow, please let me know. Otherwise, I’ll consider I have a free hand.

Limitations of use
Unless agreed otherwise, please do not use my copy for any other purpose other than the purpose intended. If for example, you commission me to write a brochure or a website then my words can be used in one or the other, but not in both.

Problems
If you think my first draft falls wide of the mark, please call me so we can discuss what to do next. There are two options: 1) I can either do a rewrite at my expense, or 2) we can terminate the contract with no payment whatsoever being due. (Advance payments will be refunded.) When a brief is cancelled, ownership of the words — and the original concepts, ideas and propositions expressed within the text — stays with me.