The financial copywriter

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Financial copy for intermediaries, brokers, networks and related support services

My first IFA client was Chase de Vere. Through 1997 to 2001, Chase were marketing investment products using direct mail and direct response ads. As well as writing those materials, I also developed a range of guides for investors. Then came the dotcom crash...
EG & I screenshot

Equity & GI: Copy development for a new website.

In 2004—and primarily because of my work for Savills Private Finance—I was involved in the launch of Purely Mortgages. Purely was a whole-of-market broker and one of the first to use online marketing to generate leads.

I’ve subsequently written for Allenbridge, Atkins Bland, Calculus, Clifton Asset Management, Dennehy Weller, Giles Insurance Brokers, Helm Godfrey, Lowes, Mortgage Next, Openwork, Origen, Plan Invest, Punter Southall, Reyker and St James’s Place.

Just to be clear; not everything I do entails reinventing the wheel or a big budget. I enjoy tidying up an existing website or writing a 'one-off' e-mail, as much as I enjoy creating a complete marketing strategy.

Similar clients:
  • Arkenstone
  • Meridian Trust
  • MWC Group
  • Paragon
  • Policy Services
  • QED Wealth
  • Rapport
  • Sesame
  • Taxlinked.net
  • Torquil Clark
  • Totara Financial Planning
  • UKWM
  • Una Vida