Substance and clarity in place of clichés, truisms, platitudes and ambiguities. Every word, chosen with care. Sentences short and to the point. Thoughts flow in a smooth and natural order; the tone is personable, the pace lively. Life’s realities acknowledged. Concerns addressed. Compliance accommodated. That’s how this financial copywriter injects pace and verve into the copy I write for retail and wholesale organisations in the financial services industry.
I'm no generalist. I'm an out-and-out, full on, 100 per cent financial copywriter. My copy sells investment and savings products, insurances, mortgages and financial advice. PMI, ISAs, SIPPs, SSAS’s, TIPs, TEPs, VCTs, ETFs — I know them all. Seeking some pithy words on wealth management, retirement planning or behavioural finance? I'm your man! And when I say 'around the block', I mean 'around the block' — here are some of the companies I've worked with.