Financial copy — written with conviction — from the UK's most accomplished financial copywriter
You don't see much of this in financial copy...Substance and clarity in place of clichés, truisms, platitudes and ambiguities. Every word, chosen with care. Sentences short and to the point. Thoughts flow in a smooth and natural order; the tone is personable, the pace lively. Life’s realities acknowledged. Concerns addressed. Compliance accommodated. That’s how this financial copywriter injects pace and verve into his financial copy.
AROUND THE BLOCK AND BACK. THEN AROUND AGAIN.
I'm no generalist. I'm an out-and-out, full on, 100 per cent financial copywriter. My copy sells investment and savings products, insurances, mortgages and financial advice. PMI, ISAs, SIPPs, SSAS’s, TIPs, TEPs, VCTs, ETFs — I know them all. Seeking some pithy words on wealth management, retirement planning or behavioural finance? I'm your man! And when I say 'around the block', I mean 'around the block' — here’s the track record
WRITE FOR EFFECT — OTHERWISE, WHY BOTHER?
Sweating the small stuff. Reinventing the wheel. Taking nothing for granted. I relish the challenges that writing financial copy presents. Finding new angles, propositions and points to make are part and parcel of my working day. It usually entails a lot of digging and much devil's advocacy. But relying on — or resorting to — what's been done before, achieves nothing other than take you back to where you've been before...
LET'S TALK ABOUT...
The challenges you face. Your objectives. The things you'd like to improve. Between us, we can create financial copy that cuts through the clutter; communication that resonates with your clients; words that take you where you want to go.
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