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Financial copy — written with conviction — from the UK's leading financial copywriter.

Terry Martin

YOU DON'T SEE MUCH OF THIS IN FINANCIAL COPY

Substance and clarity in place of clichés, truisms, platitudes and ambiguities. Every word, chosen with care. Sentences short and to the point. Thoughts flow in a smooth and natural order; the tone is personable, the pace lively. Life’s realities acknowledged. Concerns addressed. Compliance accommodated. That’s how this financial copywriter injects verve into his financial copy.

AROUND THE BLOCK AND BACK. THEN AROUND AGAIN

badge I'm no generalist. I'm an out-and-out, full on, 100 per cent financial copywriter. My copy sells investment and savings products, insurances, mortgages and financial advice. PMI, ISAs, SIPPs, SSAS’s, TIPs, TEPs, VCTs, ETFs — I know them all. Seeking some pithy words on wealth management, retirement planning or behavioural finance? I'm your man! And when I say 'around the block', I mean 'around the block' — here’s the track record.

WRITE FOR EFFECT — OTHERWISE, WHY BOTHER?

Sweating the small stuff. Reinventing the wheel. Taking nothing for granted. I relish the challenges that writing financial copy presents. Finding new angles, propositions and points to make are part and parcel of my working day. It usually entails a lot of digging and much devil's advocacy. But relying on — or resorting to — what's been done before, achieves nothing other than take you back to where you've been before...

LET'S TALK ABOUT...

The challenges you face. Your objectives. The things you'd like to improve. Between us, we can create copy that cuts through the static. Communication that resonates with your clients. Words that take you where you want to go.

FROM A DISTANCE

GlobeMister Write has written for businesses all over the world. So I know from experience that it's practical and easy for us to work together.Just call me on +44 (0)7740 422755 and we can take it from there. Or Skype terence.martin. Or e-mail

NEED A PROSPECTING E-MAIL OR A SALES LETTER?

A pucker, proper and punchy piece of prose? If so, you're in the right place

MARKETING HELP FOR IFAs

THE BIG IDEA

ADVISERS: Is your cheapest — and most immediate source of new business — getting the care and attention it deserves?
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How to get a bigger bang for the same buck...

WHAT IT COSTS

TurkeyBusiness is as much about setting and managing expectations, as anything else. That's why we have to establish, up front, some of the more fundamental fundamentals. You want to know what it's going to cost and I'd like to know when I'm going to get paid. Hence the turkey thing — as in 'talking it'?

ALL-IN-ONE, START-TO-FINISH WEBSITE DESIGN AND COPY PACKAGE

Feature: I plan, write, design and build your website. Benefit: you save time, expense and hassle and get the site you want.

CLIENTS

Here's the A-Z of my past and current clients and a run down of the products and services I've written about...

LATEST STUFF

OTHER THINGS I DO

Teacher: If you’d like me to come in and talk to your people about writing financial copy, I’d be delighted to do that. Devil’s advocate: Might a subjective overview of an already-written piece of text, a particular item or whole website prove useful or indeed illuminating? Just let me know and I’ll prepare that for you. Nit picker: When it comes to syntax, punctuation and grammar I’ll make sure that everything is in good order and that all your t's and i's are correctly dressed. Communicator: Seeking crystal clear and unambiguous English? Then I’m your man. Auditor: Got a raft of customer comms you want pulling together so they pull together better? Done it. Been there. Got the T shirt.